Approach: ISAX has developed a robust approach to providing a strong evidence base for the key strategic areas of business opportunities. It involves a 4 stage approach:
1. Research Paper
a literature review combined with a scoping of the issues.
2. National Quantitative Survey
representative sample of the national population
3. Qualitative probing
using co-design workshops, ethnographic research and other methodologies to gain deeper insights
4. Implementation Conference
bringing the findings to the attention of those with an interest in developing and commercialising new solutions.