Consumer insights don’t necessarily come from one focus group or customer survey, but rather through a combination of information-gathering activities, combined with analysis to provide texture and enrich context. The Smart Ageing Solution Centre facilitates companies and research institutions design, develop and deliver new and improved products, services and technologies – targeted at those aged 50+.
Customers can use the centre to generate insight to develop and test concepts and prototypes and trial them in a variety of settings. We use a variety of methodologies and approaches to do so. Click Smart Ageing Solution Centre for more info.